Strategic Marketing Management (SMM) Track
September 18, 2023 2024-08-10 18:59Strategic Marketing Management (SMM) Track
Strategic Marketing Management Track
Merging strategy with marketing for market dominance
- 30% exemption from our MBA Programs
- 3 Courses
- 170 Hours
- 66 Lessons
- CMI Track Certificate
- Certifeka Certificate
- 6 Months Access
Track Overview
The Strategic Marketing Management (SMM) Track is a specialized pathway focusing on the intersection of strategy and marketing. It equips participants with the tools to craft, implement, and evaluate marketing strategies in alignment with organizational goals. The track delves deep into market analysis, segmentation, positioning, and the strategic use of marketing mix elements. By understanding the broader business context, participants learn to drive sustainable market growth and achieve competitive advantage.
Track Consists of 3 CMI Courses
Find the details below
1: Strategic Marketing
Strategic marketing is a methodical approach to promote a company's products or services in alignment with its broader objectives. It encompasses market research, target segmentation, brand positioning, product development, pricing, promotion, distribution, and ongoing evaluation. The goal is to ensure effective market presence, align with the company's vision, and achieve sustainable growth.
In this course, you will be introduced to:
Integrated Project Management
Audience Engagement and Market Analysis
Strategic Branding and Messaging
Company Overall Planning and Alignment
Resource and Product Optimization
Budgeting and Financial Strategy
You can find the curriculum below:
Principles of Strategic Marketing
- Definition of Strategic Marketing
- Corprate Strategy Vs Marketing Strategy
- Market Research
- Designing Market strategy
- The Marketing Mix
- Customer Relationship Management
- E-Marketing
The Strategic Marketing Plan
A Strategic Marketing Plan starts by aligning the Marketing Plan with business objectives, followed by its Implementation. Through Marketing audit and Monitoring systems, businesses gauge their competitive position and measure success using KPIs and marketing metrics. This plan, bound by effective budgeting and strong branding, also anticipates challenges with contingency planning and explores apt market entry strategies.
- Marketing Plan
- Marketing Plan Audit
- Competitive Advantage
- Key Performance Indicators
- Branding
- Budgeting
- Contingency Planning
- Marketing Entry Strategies
Strategic Analysis Methdology
- Phases of strategic management
- Macro Environmental Scanning
- Micro Environmental Scanning
- Tools of Analysis
Consumer Behavior
Consumer behavior is crucial in tailoring effective marketing strategies, with a deep dive into both B2B and B2C customer dynamics. Through marketing research, including primary and secondary methodologies, businesses decode factors affecting purchase decisions and loyalty. Grasping models like the Black Box and principles of relationship marketing further elucidates the intricacies of demographics, psychographics, and the overall psychology of consumer choices.
- Principles of Consumer Behavior
- Types of Consumer Behavior
- B2B Buying Behavior
- Customer Loyalty
- Relationship Marketing
2: Corporate Communication Strategy
Corporate Communication Strategy is a structured approach that organizations use to convey information to internal and external stakeholders effectively. It outlines the methods and channels for disseminating key messages, aligning communication with the organization's objectives, and managing its reputation. This strategy encompasses public relations, marketing, internal communication, and crisis management, all aimed at building trust, enhancing the company's image, and achieving strategic goals. It ensures consistency in messaging and fosters engagement with various stakeholders for long-term success.
In this course, you will be introduced to:
Avoiding Miscommunication
Enhancing Services
Fostering Transparency
Building Brand Awareness
Boosting Employee Engagement
Attracting Top Talent
You can find the curriculum below:
Fundamentals of Corporate Communication Strategy
- Importance of Corporate Communication
- Purpose of Communication
- Communication flow
- Different Forms of Communication
- Constituents of corporate communication
- What are the Main Channels for Corporate Communications?
- Corporate Communication Vs Organizational Communication
- Corporate Communication Vs Marketing Communication
- Corporate social responsibility
- Crisis Communication
Corporate Communication Elements
Corporate Communication Elements include understanding its role in creating corporate identity and managing reputation and brand. It involves knowledge of PR’s role, comprehension of communication strategy concepts and evolution, and awareness of the skills and academic requirements needed for a CCS manager.
- Building a Corporate Reputation
- Corporate Identity
- Corporate image and image factors
- Corporate Communication of brand management
- Media evaluation and campaign evaluation
- Public opinion research and media tracking
- Corporate Communication Vs Public Relations
- How to become a Corporate Communication manager? Strategies
Building Corporate Communications Plan
Building a Corporate Communications Plan involves using various communication tools, creating internal and external strategic communication plans, and assessing communication channels. It also includes conducting internal and external audits to evaluate communication effectiveness for the organization.
- Characteristics of Corporate Communication
- Corporate Communications Tools and channels
- Overcoming Barriers to Communication
- Identify your key metrics for Corporate Communications Plan
- What is a Corporate Communications strategies
- How to write Corporate Communication goals
- Developing internal Corporate Communications plan
- Developing external Corporate Communications plan
3: Research for Strategic Development
Research in strategic development aids businesses in making informed decisions, anticipating market trends, and gaining a competitive edge. Through methods like sampling and data analysis, organizations can discern patterns, innovate solutions, and adapt proactively. By grounding strategy in thorough research, firms ensure resilience and sustained growth.
In this course, you will be introduced to:
- Communication Mastery
- Project & Data Management
- Research & Analysis
- Logical & Rational Thought
- Creativity & Problem Resolution
- Detail & Time Management
You can find the curriculum below:
Research Proposal
- Company overview
- Business Objective
- Research Budgeting
- Proposal Writing
Research Methodology
It’s vital to select a methodology that aligns seamlessly with the research objectives. This choice determines how data will be captured and guides the specific collection methods, ensuring relevance and coherence throughout the study.
- Literature review
- Data collection manager? Strategies
Sampling Techniques
Sampling involves selecting a representative group from a larger population. This subset, or sample, should be carefully chosen so that its analysis yields results as accurate as studying the entire population. Determining an appropriate sample size is essential to maintain representativeness.
- Sampling techniques
- Sample size
- Sampling error
Data Analysis
Before diving into analysis, it’s essential to validate the data’s integrity and relevance. Post-validation, the results are then intertwined with business needs, leading to actionable insights and strategic plans.
- Data validation
- Data Analysis
- Data interpretation
Reflection and Case Study
After completing the research, it’s valuable to introspectively reflect on the process, evaluating its strengths and areas for improvement. Synthesizing the core findings and juxtaposing them against a real-world case study can provide additional depth and applicability.
- Self-reflection
- Case study
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Track Outcomes
Avoiding Miscommunication
Enhancing Services
Fostering Transparency
Building Brand Awareness
Boosting Employee Engagement
Attracting Top Talent
Communication Mastery
Project & Data Management
Research & Analysis
Logical & Rational Thought
Creativity & Problem Resolution
Detail & Time Management
Integrated Project Management
Audience Engagement and Market Analysis
Strategic Branding and Messaging
Company Overall Planning and Alignment
Resource and Product Optimization
Budgeting and Financial Strategy
CMI Recognition & Accreditation
Once you finish your Track you will be eligible to use this CMI Foundation Chartered Manager badge across your credentials
CMI Employer Accreditation offers you a unique opportunity to be able to reward your teams’ with nationally-recognised qualifications, as part of your in-house training. Give your team the competitive edge and provide them with practical tools that can be applied straight into the workplace.
CMI represents the benchmark for Management and Leadership skills. Backed by our Royal Charter, we are the only professional body able to offer Chartered status for your managers and leaders. Included with accredited solutions like: 12 months membership with CMI, offering digital resources, networking, mentoring and skills support.
The Chartered Management Institute (CMI) is the only organization that can award Chartered Manager status, the highest accolade for managers and leaders. For 75 years, we have inspired modern managers to become successful, confident leaders.
With CMI as your lifelong career partner, you will always have access to support, guidance and development opportunities to help you achieve your professional goals, and achieve the ultimate management accolade, Chartered Manager status.
Defining your strengths against CMI’s Professional Standard, their Career Journey map identifies opportunities to develop your management and leadership skills, whatever stage of your career you’re at.
Each Chartered Manager boosts their business revenue by £62k every year
74% of students on CMI accredited courses acquired the skills to lead change and innovation
81% of students on CMI accredited courses recognized their ability to develop people and capabilities