Strategic Marketing Management (SMM) Track

Strategic Marketing Management Track

 Merging strategy with marketing for market dominance

4.7/5
4.5/5

Track Overview

The Strategic Marketing Management (SMM) Track is a specialized pathway focusing on the intersection of strategy and marketing. It equips participants with the tools to craft, implement, and evaluate marketing strategies in alignment with organizational goals. The track delves deep into market analysis, segmentation, positioning, and the strategic use of marketing mix elements. By understanding the broader business context, participants learn to drive sustainable market growth and achieve competitive advantage.

Track Consists of 3 CMI Courses
Find the details below

1: Strategic Marketing

Strategic marketing is a methodical approach to promote a company's products or services in alignment with its broader objectives. It encompasses market research, target segmentation, brand positioning, product development, pricing, promotion, distribution, and ongoing evaluation. The goal is to ensure effective market presence, align with the company's vision, and achieve sustainable growth.

In this course, you will be introduced to:

  • Integrated Project Management

  • Audience Engagement and Market Analysis

  • Strategic Branding and Messaging

  • Company Overall Planning and Alignment

  • Resource and Product Optimization

  • Budgeting and Financial Strategy

 
You can find the curriculum below:
Principles of Strategic Marketing
The Strategic Marketing Plan
 
Lessons
Strategic Analysis Methdology
 
Lessons
Consumer Behavior
 
Lessons

2: Corporate Communication Strategy

Corporate Communication Strategy is a structured approach that organizations use to convey information to internal and external stakeholders effectively. It outlines the methods and channels for disseminating key messages, aligning communication with the organization's objectives, and managing its reputation. This strategy encompasses public relations, marketing, internal communication, and crisis management, all aimed at building trust, enhancing the company's image, and achieving strategic goals. It ensures consistency in messaging and fosters engagement with various stakeholders for long-term success.

In this course, you will be introduced to:
  • Avoiding Miscommunication

  • Enhancing Services

  • Fostering Transparency

  • Building Brand Awareness

  • Boosting Employee Engagement

  •  Attracting Top Talent

 
You can find the curriculum below:
Fundamentals of Corporate Communication Strategy
Corporate Communication Elements
 
Lessons
Building Corporate Communications Plan
 
Lessons

3: Research for Strategic Development

Research in strategic development aids businesses in making informed decisions, anticipating market trends, and gaining a competitive edge. Through methods like sampling and data analysis, organizations can discern patterns, innovate solutions, and adapt proactively. By grounding strategy in thorough research, firms ensure resilience and sustained growth.

In this course, you will be introduced to:
  • Communication Mastery
  • Project & Data Management
  • Research & Analysis
  • Logical & Rational Thought
  • Creativity & Problem Resolution
  • Detail & Time Management
 
You can find the curriculum below:
Research Proposal
Research Methodology
 
Lessons
Sampling Techniques
 
Lessons
Data Analysis
 
Lessons
Reflection and Case Study
 
Lessons

Don’t miss the chance and enroll now for $1200 instead of $1,500 and save $300

Track Outcomes

Avoiding Miscommunication

Enhancing Services

Fostering Transparency

Building Brand Awareness

Boosting Employee Engagement

Attracting Top Talent

Communication Mastery

Project & Data Management

Research & Analysis

Logical & Rational Thought

Creativity & Problem Resolution

Detail & Time Management

Integrated Project Management

Audience Engagement and Market Analysis

Strategic Branding and Messaging

Company Overall Planning and Alignment

Resource and Product Optimization

Budgeting and Financial Strategy

CMI Recognition & Accreditation

Once you finish your Track you will be eligible to use this CMI Foundation Chartered Manager badge across your credentials 

CMI Employer Accreditation offers you a unique opportunity to be able to reward your teams’ with nationally-recognised qualifications, as part of your in-house training. Give your team the competitive edge and provide them with practical tools that can be applied straight into the workplace.

CMI represents the benchmark for Management and Leadership skills. Backed by our Royal Charter, we are the only professional body able to offer Chartered status for your managers and leaders. Included with accredited solutions like: 12 months membership with CMI, offering digital resources, networking, mentoring and skills support.

The Chartered Management Institute (CMI) is the only organization that can award Chartered Manager status, the highest accolade for managers and leaders. For 75 years, we have inspired modern managers to become successful, confident leaders.

 

With CMI as your lifelong career partner, you will always have access to support, guidance and development opportunities to help you achieve your professional goals, and achieve the ultimate management accolade, Chartered Manager status.

Defining your strengths against CMI’s Professional Standard, their Career Journey map identifies opportunities to develop your management and leadership skills, whatever stage of your career you’re at.

Each Chartered Manager boosts their business revenue by £62k every year

74% of students on CMI accredited courses acquired the skills to lead change and innovation

81% of students on CMI accredited courses recognized their ability to develop people and capabilities

Boost Your Career Today

3 Installments

$500

/ per month

1 Time Payment

$1200

Hear what our students and alumni have to say about their experience with our SMM Track

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Ready to take the next step in your career
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Ready to take the next step in your career
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Ready to take the next step in your career
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Ready to take the next step in your career