Strategic Marketing Certificate
September 21, 2023 2024-08-22 16:22Strategic Marketing Certificate
Strategic Marketing Professional Certificate
Strategic marketing aligns promotion with company objectives to ensure growth and effective market presence.
- 10% exemption from our MBA Programs
- 1 Course
- 60 Hours
- 22 Lessons
- CMI Certificate
- Certifeka Certificate
- 3 Months Access
Course Overview
Strategic marketing is a methodical approach to promote a company's products or services in alignment with its broader objectives. It encompasses market research, target segmentation, brand positioning, product development, pricing, promotion, distribution, and ongoing evaluation. The goal is to ensure effective market presence, align with the company's vision, and achieve sustainable growth.
Course Curriculum
Principles of Strategic Marketing
- Definition of Strategic Marketing
- Corprate Strategy Vs Marketing Strategy
- Market Research
- Designing Market strategy
- The Marketing Mix
- Customer Relationship Management
- E-Marketing
The Strategic Marketing Plan
A Strategic Marketing Plan starts by aligning the Marketing Plan with business objectives, followed by its Implementation. Through Marketing audit and Monitoring systems, businesses gauge their competitive position and measure success using KPIs and marketing metrics. This plan, bound by effective budgeting and strong branding, also anticipates challenges with contingency planning and explores apt market entry strategies.
- Marketing Plan
- Marketing Plan Audit
- Competitive Advantage
- Key Performance Indicators
- Branding
- Budgeting
- Contingency Planning
- Marketing Entry Strategies
Strategic Analysis Methdology
- Phases of strategic management
- Macro Environmental Scanning
- Micro Environmental Scanning
- Tools of Analysis
Consumer Behavior
Consumer behavior is crucial in tailoring effective marketing strategies, with a deep dive into both B2B and B2C customer dynamics. Through marketing research, including primary and secondary methodologies, businesses decode factors affecting purchase decisions and loyalty. Grasping models like the Black Box and principles of relationship marketing further elucidates the intricacies of demographics, psychographics, and the overall psychology of consumer choices.
- Principles of Consumer Behavior
- Types of Consumer Behavior
- B2B Buying Behavior
- Customer Loyalty
- Relationship Marketing
Learning Outcomes
Integrated Project Management
Audience Engagement and Market Analysis
Strategic Branding and Messaging
Company Overall Planning and Alignment
Company Overall Planning and Alignment
Resource and Product Optimization
Budgeting and Financial
Strategy
Professional Certification Learning Journey
Now you can have a CMI Certificate
and become Certified
Benefits of having CMI Certificate
Career Advancement: CMI qualifications can open doors for career advancement and promotion by equipping you with the skills and knowledge needed for management roles.
Enhanced Credibility: Holding a CMI certificate enhances your credibility in the business world as it signifies your commitment to professional development and high management standards.
Increased Earning Potential: Many employers value CMI qualifications, which can lead to higher salaries and increased earning potential over time.
Access to Resources and Network: CMI membership provides access to valuable resources, networking opportunities, and a professional community that can support your ongoing professional growth and development.
Don’t miss the chance and enroll now for $700