Strategic Planning Certificate
September 18, 2023 2024-08-22 16:25Strategic Planning Certificate
Strategic Planning Professional Certificate
Strategic planning evaluates an organization's internal and external factors to set long-term goals and adapt to changes.
- 10% exemption from our MBA Programs
- 1 Course
- 60 Hours
- 18 Lessons
- Certificates from CMI
- Certifeka Certificate
- Certifeka Certificate
- 3 Months Access
Course Overview
Strategic planning is a methodical approach used by organizations to set long-term goals and action plans, grounded in their mission and vision. It evaluates the organization's present situation, external opportunities and threats, and internal strengths and weaknesses to devise strategies for desired results. This ensures optimal resource allocation and a cohesive organizational direction. The plan might require periodic revisions due to changing conditions or priorities.
Course Curriculum
Foundations of Strategic Marketing Management
Strategic Marketing Management combines market dynamics, consumer preferences, and company strengths to address market needs. It sets the course for a business, guiding its market approach and value proposition. The marketing strategy, aligned with the organization’s broader goals and mission, provides a plan for the target audience, allocating resources, and monitoring results for maximum effectiveness.
Lessons
- Mission & Vision
- Objectives & Goals
- Strategies & Tactics
- Strategic Planning
- Core Organizational Value
- Cultural Diversity
- Profit Market Share
Strategic Analysis Methodology
Strategic Analysis Methodology enables organizations to comprehend external factors by examining the larger environment, stakeholders’ needs, and data types while tracking competitor trends. It also considers changes in political, legal, and economic domains. Tools like SWOT analysis and Porter’s Five Forces, provide insights into an organization’s internal operations and market standing, facilitating well-informed strategic decisions.
- Phases of strategic management
- Macro Environmental Scanning
- Micro Environmental Scanning
- Tools of Analysis
Organizational Strategy
Organizational strategy outlines a business’s plan to reach its long-term objectives. It requires regular reviews and uses various frameworks, including the Ansoff Matrix and Porter’s Generic Strategies, for direction. The strategy is refined through tools like portfolio evaluation and is encapsulated in a routinely assessed business plan. Continuous communication with stakeholders is vital to ensure everyone understands and aligns with the company’s strategic direction.
- Levels of Strategy
- Strategic Plans
- Corporate Strategies
- Strategic Plan Audit
- The Business Plan
- Stake Holders
Learning Outcomes
Strategic Thinking
Project Management
Proactive Attitude
Sustainable Business Practices
Sustainable Business Practices
Risk Measurement/ Prevention
Enterprise Structuring
Professional Certification Learning Journey
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Career Advancement: CMI qualifications can open doors for career advancement and promotion by equipping you with the skills and knowledge needed for management roles.
Enhanced Credibility: Holding a CMI certificate enhances your credibility in the business world as it signifies your commitment to professional development and high management standards.
Increased Earning Potential: Many employers value CMI qualifications, which can lead to higher salaries and increased earning potential over time.
Access to Resources and Network: CMI membership provides access to valuable resources, networking opportunities, and a professional community that can support your ongoing professional growth and development.
Don’t miss the chance and enroll now for $700