Strategic Business Management (SBM) Track

Strategic Business Management Track

Strategic thinking for sustainable business growth.

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Track Overview

The Strategic Business Management (SBM) Track centers on the integration of strategic thinking with business operations. It delves into decision-making, long-term planning, and optimizing organizational performance. By analyzing market trends, internal strengths, and external challenges, this approach prepares businesses for sustainable growth. In essence, SBM provides a holistic view of management that aligns all facets of a business towards its overarching objectives.

Track Consists of 3 CMI Courses
Find the details below

1: Strategic Planning

Strategic planning is a methodical approach used by organizations to set long-term goals and action plans, grounded in their mission and vision. It evaluates the organization's present situation, external opportunities and threats, and internal strengths and weaknesses to devise strategies for desired results. This ensures optimal resource allocation and a cohesive organizational direction. The plan might require periodic revisions due to changing conditions or priorities.

In this course, you will be introduced to:

  • Strategic Thinking 
  • Project Management 
  • Proactive Attitude  
  • Sustainable Business Practices
  • Risk Measurement/Prevention
  • Enterprise Structuring
 
You can find the curriculum below:
Foundations of Strategic Marketing Management
Strategic Analysis Methodology
 
Lessons
Organizational Strategy
 
Lessons

2: Corporate Communication Strategy

Corporate Communication Strategy is a structured approach that organizations use to convey information to internal and external stakeholders effectively. It outlines the methods and channels for disseminating key messages, aligning communication with the organization's objectives, and managing its reputation. This strategy encompasses public relations, marketing, internal communication, and crisis management, all aimed at building trust, enhancing the company's image, and achieving strategic goals. It ensures consistency in messaging and fosters engagement with various stakeholders for long-term success.

In this course, you will be introduced to:
  • Avoiding Miscommunication

  • Enhancing Services

  • Fostering Transparency

  • Building Brand Awareness

  • Boosting Employee Engagement

  •  Attracting Top Talent

 
You can find the curriculum below:
Fundamentals of Corporate Communication Strategy
Corporate Communication Elements
 
Lessons
Building Corporate Communications Plan
 
Lessons

3: Personal Development & Leadership

Personal Development involves self-improvement through enhancing skills, knowledge, and self-awareness. Leadership is the capacity to inspire and guide others, combining interpersonal skills, strategic vision, and trust-building.

In this course, you will be introduced to:

  • Vision and Mission Mastery
  • Strategic Management
  • Team Leadership
  • Financial Acumen
  • Organizational Stability
  • Time and Task Management
 
You can find the curriculum below:
Vision & strategy - The Intro
The Mindset
Understanding Leadership
Leader's personal contribution

Don’t miss the chance and enroll now for $1200 instead of $1,500 and save $300

Track Outcomes

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Strategic Thinking

Project Management

Proactive Attitude

Sustainable Business Practices

Risk Measurement/ Prevention

Enterprise Structuring

Avoiding Miscommunication

Enhancing Services

Fostering Transparency

Building Brand Awareness

Boosting Employee Engagement

Attracting Top Talent

Vision and Mission Mastery

Strategic Management

Team Leadership

Financial Acumen

Organizational Stability

Time and Task Management

CMI Recognition & Accreditation

Once you finish your Track you will be eligible to use this CMI Foundation Chartered Manager badge across your credentials 

CMI Employer Accreditation offers you a unique opportunity to be able to reward your teams’ with nationally-recognised qualifications, as part of your in-house training. Give your team the competitive edge and provide them with practical tools that can be applied straight into the workplace.

CMI represents the benchmark for Management and Leadership skills. Backed by our Royal Charter, we are the only professional body able to offer Chartered status for your managers and leaders. Included with accredited solutions like: 12 months membership with CMI, offering digital resources, networking, mentoring and skills support.

The Chartered Management Institute (CMI) is the only organization that can award Chartered Manager status, the highest accolade for managers and leaders. For 75 years, we have inspired modern managers to become successful, confident leaders.

 

With CMI as your lifelong career partner, you will always have access to support, guidance and development opportunities to help you achieve your professional goals, and achieve the ultimate management accolade, Chartered Manager status.

Defining your strengths against CMI’s Professional Standard, their Career Journey map identifies opportunities to develop your management and leadership skills, whatever stage of your career you’re at.

Each Chartered Manager boosts their business revenue by £62k every year

74% of students on CMI accredited courses acquired the skills to lead change and innovation

81% of students on CMI accredited courses recognized their ability to develop people and capabilities

Boost Your Career Today

3 Installments

$500

/ per month

1 Time Payment

$1200

Hear what our students and alumni have to say about their experience with our SBM Track

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Ready to take the next step in your career
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Ready to take the next step in your career
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Ready to take the next step in your career
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Ready to take the next step in your career