Strategic Business Management (SBM) Track

Strategic Business Management Track

Strategic thinking for sustainable business growth.

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Track Overview

The Strategic Business Management (SBM) Track centers on the integration of strategic thinking with business operations. It delves into decision-making, long-term planning, and optimizing organizational performance. By analyzing market trends, internal strengths, and external challenges, this approach prepares businesses for sustainable growth. In essence, SBM provides a holistic view of management that aligns all facets of a business towards its overarching objectives.

Track Consists of 3 CMI Courses
Find the details below

1: Strategic Planning

Strategic planning is a methodical approach used by organizations to set long-term goals and action plans, grounded in their mission and vision. It evaluates the organization's present situation, external opportunities and threats, and internal strengths and weaknesses to devise strategies for desired results. This ensures optimal resource allocation and a cohesive organizational direction. The plan might require periodic revisions due to changing conditions or priorities.

In this course, you will be introduced to:

Strategic Thinking
Project Management
Proactive Attitude
Sustainable Business Practices
Risk Measurement/Prevention
Enterprise Structuring

You can find the curriculum below:

Foundations of Strategic Marketing Management

Strategic Marketing Management combines market dynamics, consumer preferences, and company strengths to address market needs. It sets the course for a business, guiding its market approach and value proposition. The marketing strategy, aligned with the organization’s broader goals and mission, provides a plan for the target audience, allocating resources, and monitoring results for maximum effectiveness.

Lessons

Mission & Vision
Objectives & Goals
Strategies & Tactics
Strategic Planning
Core Organizational Value
Cultural Diversity
Profit Market Share

Strategic Analysis Methodology

Strategic Analysis Methodology enables organizations to comprehend external factors by examining the larger environment, stakeholders’ needs, and data types while tracking competitor trends. It also considers changes in political, legal, and economic domains. Tools like SWOT analysis and Porter’s Five Forces, provide insights into an organization’s internal operations and market standing, facilitating well-informed strategic decisions.

Lessons

Phases of strategic management
Macro Environmental Scanning
Micro Environmental Scanning
Tools of Analysis

Organizational Strategy

Organizational strategy outlines a business’s plan to reach its long-term objectives. It requires regular reviews and uses various frameworks, including the Ansoff Matrix and Porter’s Generic Strategies, for direction. The strategy is refined through tools like portfolio evaluation and is encapsulated in a routinely assessed business plan. Continuous communication with stakeholders is vital to ensure everyone understands and aligns with the company’s strategic direction.

Lessons

Levels of Strategy
Strategic Plans
Corporate Strategies
Strategic Plan Audit
The Business Plan
Stake Holders

2: Corporate Communication Strategy

Corporate Communication Strategy is a structured approach that organizations use to convey information to internal and external stakeholders effectively. It outlines the methods and channels for disseminating key messages, aligning communication with the organization's objectives, and managing its reputation. This strategy encompasses public relations, marketing, internal communication, and crisis management, all aimed at building trust, enhancing the company's image, and achieving strategic goals. It ensures consistency in messaging and fosters engagement with various stakeholders for long-term success.

In this course, you will be introduced to:

Avoiding Miscommunication
Enhancing Services
Fostering Transparency
Building Brand Awareness
Boosting Employee Engagement
Attracting Top Talent

You can find the curriculum below:

Fundamentals of Corporate Communication Strategy

The fundamentals of a Corporate Communication Strategy involve understanding the importance and purpose of communication, its flow, various forms, constituents, and channels. It also distinguishes between corporate communication, organizational communication, and marketing communication while addressing corporate social responsibility and crisis communication.

Lessons

Importance of Corporate Communication
Purpose of Communication
Communication flow
Different Forms of Communication
Constituents of corporate communication
What are the Main Channels for Corporate Communications?
Corporate Communication Vs Organizational Communication
Corporate Communication Vs Marketing Communication
Corporate social responsibility
Crisis Communication

Corporate Communication Elements

Corporate Communication Elements include understanding its role in creating corporate identity and managing reputation and brand. It involves knowledge of PR’s role, comprehension of communication strategy concepts and evolution, and awareness of the skills and academic requirements needed for a CCS manager.

Lessons

Building a Corporate Reputation
Corporate Identity
Corporate image and image factors
Corporate Communication of brand management
Media evaluation and campaign evaluation
Public opinion research and media tracking
Corporate Communication Vs Public Relations
How to become a Corporate Communication manager? Strategies

Building Corporate Communications Plan

Building a Corporate Communications Plan involves using various communication tools, creating internal and external strategic communication plans, and assessing communication channels. It also includes conducting internal and external audits to evaluate communication effectiveness for the organization.

Lessons

Characteristics of Corporate Communication
Corporate Communications Tools and channels
Overcoming Barriers to Communication
Identify your key metrics for Corporate Communications Plan
What is a Corporate Communications strategies
How to write Corporate Communication goals
Developing internal Corporate Communications plan
Developing external Corporate Communications plan

3: Personal Development & Leadership

Personal Development involves self-improvement through enhancing skills, knowledge, and self-awareness. Leadership is the capacity to inspire and guide others, combining interpersonal skills, strategic vision, and trust-building.

In this course, you will be introduced to:

Vision and Mission Mastery
Strategic Management
Team Leadership
Financial Acumen
Organizational Stability
Time and Task Management

You can find the curriculum below:

Vision & strategy - The Intro

Understanding a vision statement is pivotal in setting an organization’s direction. Its importance lies in providing clarity and differentiating it from mission and goals. Whether viewed from a practical or academic lens, vision aids in the formation of mission statements, goals, values, and strategy. Successfully crafting and linking a vision to strategy becomes the cornerstone of organizational progression.

Lessons

What is a vision, Mission, Values & Goals?
What is planning & strategy?
Linking the vision with the strategy

The Mindset

For a leader, the right mindset is essential in vision creation and its effective communication. Recognizing organizational strengths while navigating uncertainties ensures resilience. Mastering time management tools and techniques ensures efficiency. All these, combined with a strategic mindset, are fundamental for effectuating organizational success.

Lessons

Describing futures with clarity
Understanding your organization’s capabilities
Prioritization & time management
Strategic manager’s Effectiveness

Understanding Leadership

Leadership isn’t just a term; it’s an embodiment of influence and direction. A leader isn’t defined by the title but by their skills, competencies, and inherent strengths that motivate and guide teams towards collective goals.

Lessons

Leadership explained
Being a leader
Leader’s strengths

Leader's personal contribution

A leader’s role extends beyond guidance; it involves recognizing and appraising team performance. Balancing their personality traits with professional demands is essential for sustainable leadership. Continuous personal growth, coupled with celebrating achievements, not only enhances the leader’s journey but also boosts team morale and cohesion.

Lessons

Feedback and Performance
Self-awareness and reflection
Success celebration

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Track Outcomes

Strategic Thinking

Project Management

Proactive Attitude

Sustainable Business Practices

Risk Measurement/ Prevention

Enterprise Structuring

Avoiding Miscommunication

Enhancing Services

Fostering Transparency

Building Brand Awareness

Boosting Employee Engagement

Attracting Top Talent

Vision and Mission Mastery

Strategic Management

Team Leadership

Financial Acumen

Organizational Stability

Time and Task Management

CMI Recognition & Accreditation

Once you finish your Track you will be eligible to use this CMI Foundation Chartered Manager badge across your credentials

CMI Employer Accreditation offers you a unique opportunity to be able to reward your teams’ with nationally-recognised qualifications, as part of your in-house training. Give your team the competitive edge and provide them with practical tools that can be applied straight into the workplace.

CMI represents the benchmark for Management and Leadership skills. Backed by our Royal Charter, we are the only professional body able to offer Chartered status for your managers and leaders. Included with accredited solutions like: 12 months membership with CMI, offering digital resources, networking, mentoring and skills support.

The Chartered Management Institute (CMI) is the only organization that can award Chartered Manager status, the highest accolade for managers and leaders. For 75 years, we have inspired modern managers to become successful, confident leaders.

With CMI as your lifelong career partner, you will always have access to support, guidance and development opportunities to help you achieve your professional goals, and achieve the ultimate management accolade, Chartered Manager status.

Defining your strengths against CMI’s Professional Standard, their Career Journey map identifies opportunities to develop your management and leadership skills, whatever stage of your career you’re at.

Each Chartered Manager boosts their business revenue by £62k every year

74% of students on CMI accredited courses acquired the skills to lead change and innovation

81% of students on CMI accredited courses recognized their ability to develop people and capabilities

Boost Your Career Today

3 Installments

$500

/ per month

1 Time Payment

$1200

Hear what our students and alumni have to say about their experience with our SBM Track

"The SBM Track equipped me with skills to navigate complex business scenarios. Great choice!"

Suleiman Al-Nasser

"I can confidently say that the SBM Track has given me a competitive edge in the business world. The knowledge I gained is invaluable."

Huda Al-Aziz

"Every module in the SBM Track was enlightening. It was the perfect blend of strategy, communication, and leadership training."

Strategic Business Management (SBM) Track

Strategic Business Management Track

Track Overview

Track Consists of 3 CMI Courses
Find the details below

1: Strategic Planning

You can find the curriculum below:

Foundations of Strategic Marketing Management

Strategic Analysis Methodology

Organizational Strategy

2: Corporate Communication Strategy

In this course, you will be introduced to:

You can find the curriculum below:

Fundamentals of Corporate Communication Strategy

Corporate Communication Elements

Building Corporate Communications Plan

3: Personal Development & Leadership

You can find the curriculum below:

Vision & strategy - The Intro

The Mindset

Understanding Leadership

Leader's personal contribution

Track Outcomes

CMI Recognition & Accreditation

Once you finish your Track you will be eligible to use this CMI Foundation Chartered Manager badge across your credentials

Boost Your Career Today

Hear what our students and alumni have to say about their experience with our SBM Track

Suleiman Al-Nasser

Huda Al-Aziz

Ali Al-Farsi

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Strategic Business Management (SBM) Track