Strategic Planning

Strategic Planning Course

Strategic planning evaluates an organization's internal and external factors to set long-term goals and adapt to changes.


Course Overview

Strategic planning is a methodical approach used by organizations to set long-term goals and action plans, grounded in their mission and vision. It evaluates the organization's present situation, external opportunities and threats, and internal strengths and weaknesses to devise strategies for desired results. This ensures optimal resource allocation and a cohesive organizational direction. The plan might require periodic revisions due to changing conditions or priorities.

Course Curriculum

Foundations of Strategic Marketing Management
Strategic Analysis Methodology
Organizational Strategy

Learning outcomes

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Strategic Thinking
Project Management
Proactive Attitude
Sustainable Business Practices
Sustainable Business Practices
Risk Measurement/ Prevention
Enterprise Structuring

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