Strategic Marketing

Strategic Marketing Course

Strategic marketing aligns promotion with company objectives to ensure growth and effective market presence.


Course Overview

Strategic marketing is a methodical approach to promote a company's products or services in alignment with its broader objectives. It encompasses market research, target segmentation, brand positioning, product development, pricing, promotion, distribution, and ongoing evaluation. The goal is to ensure effective market presence, align with the company's vision, and achieve sustainable growth.

Course Curriculum

Principles of Strategic Marketing
The Strategic Marketing Plan
Strategic Analysis Methdology
Consumer Behavior

Learning outcomes

Integrated Project Management
Audience Engagement and Market Analysis
Strategic Branding and Messaging
Company Overall Planning and Alignment
Company Overall Planning and Alignment
Resource and Product Optimization
Budgeting and Financial

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